Metador SEO
A recent project that we started is the SEO for the website of UK’s leading Steel Door manufacturer: Metador. Metador has experienced remarkable growth and is expanded manufacturing capabilities. The growth certainly didn’t come from digital marketing despite the high volume of relevant search behaviour.
The Start
Metador has recently launched a new Wordpress site, designed and developed by Better. The site has lots of informative content and had a decent domain authority of 17. Unfortunately SEO hasn’t been part of the development process and the keywords are highly competitive and the competing sites are very strong. That’s where STUDIOHIG comes in.
Development
The project went through the following stages:
Keyword research and search behaviour.
Competitor analysis: which webpages rank for certain keywords and why.
Content creation, based on the outcome above .
Zero point measurement.
Launch of pages.
Digital PR
RESULTS
We are not there yet, but the new pages have search positions between page 1 and 5, where they have been inconsistent before. There were different pages ranking for the same keyword. That’s been solved and they are now ready for future growth! The domain authority has grown to 21 and has to grow to mid 30’s to compete properly in this high volume market.
Over the next few months we will work with the Metador team to optimise the site even further and we expect top 10 positions within 6 to 12 months.
TBC!
(29/04/26)
Click on the images for a better view:
SEO